Introducing Roūte – Route
Your cart

Introducing Roūte


Thanks for stopping by! 
At Ro ūte we believe each person can be empowered to make change through ethical purchasing.
We are a community formed as a nonprofit, with a brick and mortar shop in Columbia, Missouri. 
As you get to know us, follow the map on each product page to see the Ro ūte each product takes to get from maker to Missouri.  
By purchasing from us, you start a ro ūte that begins with the maker.  Each maker is safely and sustainably employed - your purchase ensures that. 
The ro ūte continues to our partner group, who is also supported by your purchase.  Every organization we purchase from is run by caring, thoughtful entrepreneurs who are changing the world by changing production practices.  
Next stop, Ro ūte. We  work hard to find products that are not only ethically made, but also fashionable.  We are committed to revealing the path of each product and telling the stories of world change made possible by each purchase.
As you invest in ethically produced pieces there will be less slavery, more children in school and out of the workforce, and fewer deaths from unsafe working conditions.
A group of committed women started Route in 2008 as Mustard Seed Fair Trade in Downtown Columbia, Missouri. In the beginning of 2015, we began the process of changing our name to something that reflected more of a journey. Maker to Producer, Us to You. 
Though the things we sell are important, the people involved are why we are here and the many women who make Route happen, are all brave, determined, and compassionate women, who are changing the path their lives are on.
 Our job is to make those connections and to create Routes for relationships that change lives and change the world.

 Route is a nonprofit, 501c3, organization that alleviates poverty by selling ethically produced goods and educates our community on the impact of employment and empowerment.  See our non-profit 990 here.